Today, several businesses are headhunting for ways to stay ahead of their competitors- it helps them to drive in more consumer attention and generate more leads. It isn’t uncommon to learn about businesses that use misleading strategies like including paid positive reviews on their website.
Some businesses often end up including poor reviews or paid consumer feedback on their competitor’s online site to deceive consumers. Companies often end up wasting their time, money, and efforts when it comes to the verification of the identity of these reviewers. The task of getting rid of such negative reviews entirely can seem impossible.
Most website owners try to verify the IP addresses in order to relocate the origin of such reviews. A study conducted in 2014 asserts the total percentage of fake feedback on online websites can range between 10-15%. The percentage of negative and fake reviews is growing on a rapid scale.
As a result, average consumers find it difficult to distinguish between negative and positive reviews posted on an online shopping website. Genuine consumers review online not only help consumers to gauge the product but it also helps businesses to establish their goodwill in the long run.
Best consumer product review sites allows you to differentiate between genuine and fake reviews. There are a few tips you can follow to ensure you’ve purchase the product that’s worth your money’s overall value.
- Read the reviews in details to learn more about their content
Online shopping involves great risks even amidst the presence of specifications, product details, and visual graphics. So, it’s important to assess the quality of online reviews along with the language and write style of the consumer. Often, we come across several negative reviews written by the same individual in a short span of time.
Similarly, it is quite common to notice the same person that leaves positive reviews across different websites at the same time in the same tone. In both situations, the chances are that the review is fake. It indicates the reviewer has been paid to do the same. Even if a consumer is constantly reviewing the product’s cons and pros in bullet points rather than talking about its features, it’s more likely that the review is fake.
- Research for on the timeline
Some consumer’s share their opinions or leave negative feedbacks against websites or completely new products even before it has been launched officially. These reviews are certainly fake. However, if there are several individuals leaving negative feedbacks consistently, it indicates the site doesn’t has the capability to comply with already set quality parameters.
- Keep an eye on online review websites
You can use multiple platforms to measure the authenticity and quality of the online reviews rather depending on a particular website to read website reviews. Although the process can seem a bit time-consuming initially, it will help you to determine whether the site or product you are investing in is worth your money or not. An online site with rosy reviews or reviews that focus on a particular item is definitely fake. Check out product review online.